Add "Empty Condos" to Your MyFaves

New T-Mobile Ad Showcases Empty South Florida Condo 

The NBA Playoffs, the longest post-season event in the history of professional sports, are in full swing with 500 games being broadcast over the next three months. And even though the Miami Heat were eliminated during the seventh or eighth round, we can still watch local hero Dwyane Wade pimping T-Mobile's MyFaves every five minutes during the commercial breaks. My personal favorite is the one where Wade and Charles Barkley are playing NBA 2K9 while Wade is talking to Orlando Magic star Dwight Howard. Look closely and you'll see Howard standing on the empty balcony of a luxury high-rise with lots of other empty units and balconies. Welcome to WCI's One Bal Harbour. Empty or near-empty South Florida condos free of encumbrances like furniture, residents and annoying guests make the perfect background for TV commercials. And with tiny condo-hotel units still priced around $1,220 per square foot, OBH should be a good location for future ad campaigns in the foreseeable future.