Wednesday, March 18, 2009

Short Attention Span Theater


A local news affiliate in Southwest Florida says "More people are starting to turn to real estate as a way to make money." Not to be overly cynical, but there are a few problems with this story. A.) WINK-TV doesn't back up this claim with any hard enrollment numbers. B.) The reliable source identifying this emerging trend is the owner of a local real estate school ("When the economy gets tough, people start coming back in to the business.") and C.) Just last June we were being told that 40,000 Florida Realtors had left the business while many of those still clinging to their RX300s were turning to yoga and meditation courses with some dude named Chappy to maintain their sanity. Basically when the market collapsed and Realtors actually had to work for a commission, many started leaving the business altogether. But WINK dangles this story in front of the unemployed Southwest Florida masses complete with a bar graph showing record home sales and new students anxious to (cue the industry cliché) "get in on the ground floor." Don't local news teams have anything better to peddle than false hopes in a dying industry? Ah, yes, mass hysteria and paranoia...only 2 months and 14 days until Hurricane Season!

1 comments:

Anonymous said...

WINK-TV? Is that some sort of a *wink* joke?