I was driving down Calle Ocho last week and saw this portable billboard for some condo project in Coral Gables. The "You've Gotta Buy Now!" approach may have worked in 2004, but this is 2009. "You've Gotta Find A Job!" and "You've Gotta Put Food On The Table" are more pressing concerns for most Floridians today. I just uploaded the photo to Facebook and a friend replied..."I need at least 4 Reasons." So I told him I would round out the Top 10 for him. So here they are...
4. Buying Florida real estate is more exciting than high stakes poker.
5. These are "New Condos"...a rare commodity in South Florida!
6. This is "Affordable Luxury"...whatever the hell that means.
7. No state income tax in Florida! (Also no jobs, but why nitpick?)
8. Don't put off to tomorrow what banks won't lend you today.
10. If they sell out, maybe they'll take down that garish billboard.
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