Thursday, October 23, 2008

The Daily Soak - October 23


The Canadian Press interviews Realtors in several states including Florida and finds they are going to great lengths to make a sale. From buying new appliances to resolve disputes to teaching lazy sellers how to clean their homes, Realtors are going to lengths never imagined three years ago when the average house sold in 4 weeks. Today, that number is closer to 12 weeks. One realtor is spending $2,500 per home for interior design services, photographers and videographers to put some lipstick on his listings. "There's no room for poor photography," he says, "We are now in a beauty pageant and a pricing war." The HousingBath is one beauty pageant that we, as U.S. Americans, should take seriously.



This week's BusinessWeek slideshow survey looks at the worst condo markets in the U.S., and the news is not good for three Florida cities. Fort Lauderdale took the top spot in the ranking followed closely by Miami and West Palm Beach locked in a two-way tie for the third spot. In the footnotes, BW says Fort Lauderdale "is suffering from a glut of condos built earlier in the 2000s," the West Palm Beach market "all but died in the first quarter of 2008, with just 87 condo sales," while Miami "may bounce back more quickly than other Florida cities thanks to foreign buyers who are enjoying the effects of their stronger currencies."


The Wall Street Journal sits down with Jorge Pérez and finds Related Group is "doubling down with the help of outside investors." The 50 Biscayne transaction with Lubert-Adler earlier this year was one such deal, and there may be similar opportunities in the coming months. Related has brought over 1,600 units to market in downtown Miami so far this year, and the massive 3-tower, 1,800-unit Icon Brickell will soon start welcoming new residents. The Journal article includes an interactive map of downtown with detailed information about the each tower. As for Pérez, he remains bullish on downtown's future, "There is no question in my mind that ...people are going to look back and say: 'These units were bought for how little!' Some of these are really a gimme. And we think the future of Miami is very strong."

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